![How Birkenstock went from 'ugly' sandal to trendy fashion staple: the popular German LVMH-owned footwear brand elevated its status with Barbie, Kendall Jenner and collaborations with Valentino | South China Morning Post How Birkenstock went from 'ugly' sandal to trendy fashion staple: the popular German LVMH-owned footwear brand elevated its status with Barbie, Kendall Jenner and collaborations with Valentino | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/08/10/202d26d7-80ff-4396-bcee-15b53fd5a28e_e0f378a0.jpg)
How Birkenstock went from 'ugly' sandal to trendy fashion staple: the popular German LVMH-owned footwear brand elevated its status with Barbie, Kendall Jenner and collaborations with Valentino | South China Morning Post
![Birkenstock EVAs Are as Stylish as Normal Birks. And They're Waterproof, Lighter, and Half the Price. | Reviews by Wirecutter Birkenstock EVAs Are as Stylish as Normal Birks. And They're Waterproof, Lighter, and Half the Price. | Reviews by Wirecutter](https://cdn.thewirecutter.com/wp-content/media/2023/11/odetoevasbirkenstock-2048px-purpleevas-2x1-1.jpg?auto=webp&quality=75&crop=2:1&width=1024)
Birkenstock EVAs Are as Stylish as Normal Birks. And They're Waterproof, Lighter, and Half the Price. | Reviews by Wirecutter
![Birkenstock EVAs Are as Stylish as Normal Birks. And They're Waterproof, Lighter, and Half the Price. | Reviews by Wirecutter Birkenstock EVAs Are as Stylish as Normal Birks. And They're Waterproof, Lighter, and Half the Price. | Reviews by Wirecutter](https://cdn.thewirecutter.com/wp-content/media/2023/11/odetoevasbirkenstock-2048px-evascomparison.jpg?auto=webp&quality=75&width=1024)